Alison Goodridge

Client Associate

Alison Goodridge is a Client Services Associate where she has worked with Chris Duffey, John Faber, Peter Goodridge and Karen Fernandini for over 10 years. She plays a vital role in maintaining a professional, efficient, and client-focused environment. With a commitment to excellence in client service, Alison provides direct support to the advisory team, backing up fellow team member Karen Fernandini and helping ensure that all client communications and records are kept accurate and up to date.

A native of Delray Beach, Florida, Alison earned her Bachelor of Science in Business Administration from the University of Florida. After graduation, she spent several years in Atlanta, Georgia, working in the asset-based lending industry. Upon returning to her hometown, Alison pursued her creative passion by earning an additional degree in Fashion Design. She went on to design wedding dresses for a U.S. bridal retailer, combining business savvy with artistic talent.

Outside of her professional responsibilities, Alison enjoys running, reading, and staying active. She and her family spend weekends at the beach, where they snorkel, paddleboard, and surf—making the most of Florida’s coastal lifestyle. With their daughter now starting college at the University of Florida, continuing the Gator family tradition, Alison is planning many trips up to Gainesville to visit her and attend the football games.

Did you know?

When Alison is not working, she’s likely powering through a cardio class, restyling a room for the third time, or spending time with her golden retriever and ragdoll cat – who both firmly believe they’re the stars of the household. She also loves shopping trips with her daughter Chase, whether they’re hunting for fashion finds or the perfect home décor piece. A devoted fitness enthusiast and interior design lover, Alison is always chasing a good sweat, a better floor plan, and the coziest spot on the couch (usually already claimed by her pets).

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